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February 24th & 25th, 2012


On February 24th & 25th, 2012 and following the nations campaign and movement toward living a healthier
lifestyle, under the patronage of H.H Sheikh Hasher Bin Thani Al Maktoum.

Daman “Your health insurance specialist” presented: JBR Fitness Weekend

By day the most popular strip in the UAE Jumeirah Beach Residence hosted a fitness expo. A weekend filled with Fitness classes, MMA fitness challenges, games, MMA apparel, inflatable sumo suit wrestling, autograph sessions with MMA Pros and much more.


By night, a battle of the gyms! Top Fight: A tournament designed to promote UAE based gyms and local talent, with the ultimate goal to crown the toughest MMA gym in the Emirates! Top Fight serves for a platform to promote the sport of MMA and allow semi-pro and amateur contenders to compete and be scouted by professional organizations such as ADFC.


MMA “Mixed Martial Arts”, is the fastest growing sport in the world and has been gaining great momentum in the UAE and the Mena Region. With the development of Abu Dhabi Fighting Championship (ADFC), MMA has seen a great surge in popularity amongst gyms and fighters. Many MMA gyms have emerged, and established gyms have introduced MMA training into their programs. The strong economic growth in the region and the investment from high personalities such as H.H Sheikh Tahnoon Bin Zayed Al Nahyan in the sport are guaranties that MMA will continue to develop and become a major form of entertainment in the region.



Jumeirah Beach Residence
  • Surrounded by 40 residential towers and 4 prestigous hotels
  • Houses 350 retail outlets and 60 restaraunts and coffee shops Visited by 2.5 million vehicles per month driving at minimum speed to ensure maximum visibility
  • Up to 60,000 footfall per day
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